egg is driven by a passion for breaking down barriers and creating spaces where women can truly thrive. Our partnerships are the heart of this mission, and today, we’re excited to shine a light on FreeAgent - a brilliant accounting software company that empowers small businesses and landlords across the UK.
For nearly seven years, Laura Jenkins, Marketing Director at FreeAgent, has been steering the brand’s efforts to help business owners feel more confident in managing their finances. With her background in data and technology, Laura excels at making financial tools accessible to everyone.
When asked what inspired FreeAgent to partner with egg, Laura highlighted a shared vision: “At FreeAgent, we aim to make small businesses happier and more successful by giving them control over their finances,” she says. “Partnering with egg was a natural fit because we both believe in the power of diversity in the small business scene. Supporting women as they start and scale their businesses is essential to create a vibrant and inclusive entrepreneurial landscape.”
As the Women on Top Summit approaches, Laura is especially looking forward to connecting with the egg community. She's excited to hear from speakers including Jamie Genevieve, whose journey from local influencer to global beauty entrepreneur exemplifies determination and innovation. For Laura, however, the summit is not just about listening - it's about engaging, learning, and exchanging insights with fellow entrepreneurs.
Her advice for women in business is both practical and empowering: “Start as you mean to go on.” She emphasises the importance of establishing good financial habits from the outset. “Incorporating accounting software like FreeAgent into your daily routine can make a significant difference. It provides a clear view of your finances, which is essential for making informed decisions as your business grows.”
When she’s not at the helm of FreeAgent’s marketing efforts, Laura finds balance in the tranquillity of Perthshire, where she lives with her husband and young daughter. She enjoys running and exploring the outdoors, often drawing inspiration and strength from her close-knit group of female friends.
Laura’s commitment to personal growth is also reflected in her reading habits. She highly recommends Atomic Habits by James Clear, a book that has influenced her approach to both work and life. “It’s all about making small changes that add up to big results,” she says—a philosophy that clearly resonates with her own journey and the ethos of FreeAgent.
We’re thrilled to have FreeAgent as a sponsor and even more honoured to work alongside someone like Laura, whose commitment to empowering others aligns perfectly with our values at egg. Laura and her team will be at our Women on Top Summit on 26th September, ready to offer their expertise and support to any woman looking to take control of their business finances.
Our Women on Top summit 2024 is a women's networking event in Scotland. It takes place on Thursday 26th September, 9am-5pm, at Murrayfield Stadium in Edinburgh. Tickets include tea, coffee, lunch, entertainment, inspiring speakers and goodie bags. Book here.