Many women founders struggle with sales - whether it's discomfort with selling, uncertainty about where to start, or not knowing how to build a consistent pipeline of opportunities. That’s why we’re excited to bring you a free online webinar on Wednesday, April 23rd, from 12 - 1pm with Rachel Swann, a seasoned expert in commercial growth and business development.
Rachel has spent 30 years working across B2B industries, including manufacturing, tech, and SaaS startups. Her expertise spans everything from selling early-stage ideas to launching and scaling established products across diverse markets. She understands the unique challenges of consultative selling, where the biggest competitor is often inaction rather than a direct rival.
Having led businesses in industries like gamification, loyalty, engagement, betting & gaming, proptech, data, and e-commerce, Rachel has firsthand experience in securing investment, managing cash flow, and navigating business survival. Some ventures have thrived, others haven’t—bringing real, lived experience (battle scars included!) that she’ll share in this session.
The Power of Personal Branding in Sales Growth
Sales aren’t just about products or services - they’re about people. At the end of the day people buy from people! Building a strong personal brand can set you apart, establish trust, and make selling feel more natural and authentic. Your audience wants to buy from someone they connect with, not just a faceless business. We’ll explore how leveraging your personal brand can drive more sales opportunities and position you as the go-to expert in your industry.
Kylie Reid knows firsthand the power of personal branding in business growth. Over the last decade, she has built one of the most engaged female communities in the UK, growing a platform that connects and empowers thousands of women. Through her work, she has harnessed the power of storytelling, authenticity, and strategic visibility to drive meaningful connections and business success. In this session, Kylie will share insights from her own journey and facilitate an engaging conversation with Rachel.
Things we will cover?
- Understanding your "why"
- Selling yourself without "selling"
- Focusing on benefits, not features
- Identifying the problems you're solving
- Building a sustainable pipeline
- Why retention is as important as acquisition
- Power of personal branding
The nitty gritty details - when, where, who, dress code?
- Where? We’re delighted to be hosting the event online
- Who? The event is open to everyone (that means paying members and non-members).
- When? Taking place from 12pm until 1pm
You don’t need to be a business owner to attend, it’s open to everyone. Together, we’ll celebrate achievements, share invaluable insights, and importantly forge connections to enrich your professional and personal lives. Come along and expect to have some fun.
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