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Who is it for? You run a start-up or are at later ideation stage.
What will you learn? Join this interactive session led by marketing strategist Sallie Bale, designed to help you build a strong audience, establish credibility, and create a thriving community around your business. Through hands-on exercises and strategic insights, you’ll walk away with the tools and confidence to take your business to the next level.
What will you take away from the session?
- A target audience profile, understanding what matters most to them and how to engage with them effectively.
- A business story that builds trust and lets your business stand out.
- A community-building strategy, identifying how to serve your existing network and reach new potential customers.
- 4-week action plan for implementing what you've learned into your business.
- Exclusive access to our Community Site.
How much does it cost? £25 for members, £30 for non-members (includes lunch)
About Sallie Bale
Sallie Bale is the founder of Monument Marketing, and for the past 15 years, she’s been helping brands figure out what makes them truly unique and how to share that with the world in a way that really connects. Sallie’s worked with hundreds of businesses to help them find clarity in their marketing and make the most of their efforts.
Starting her own PR business by the age of 24, Sallie’s passion for marketing has been a constant. After moving to Edinburgh from London, she discovered her love for brand strategy while working with some of the city’s top creative agencies. Now, she’s focused on helping brands tell their stories and build communities that last.
Sallie’s also committed to supporting women in marketing. She founded Bloom Scotland, a community for women in the industry, where she shares her experience and mentors the next generation of marketers.
We’re excited to unveil our exclusive Women on Top Community Platform, designed to elevate your experience both before and after the event. Once you’ve booked your ticket, you’ll receive a personal invite with a link to join this platform, where you can:
Connect with fellow attendees: Build meaningful relationships with like-minded women who share your goals and ambitions.
Engage in exclusive conversations: Participate in discussions with our speakers and gain valuable insights.
Access valuable resources: Discover tips and advice that will help you thrive both professionally and personally.