What Makes a Good Facebook Business Post? The Power of a Personal Touch
It’s no secret that standing out on social media can feel like an uphill battle. So, what makes a good Facebook business post that captures attention, instead of one that gets lost in the scroll? One key element: a personal touch. While sharing updates and promotions is important, telling your story and offering behind-the-scenes glimpses can make your posts far more engaging and relatable. In this article, we’ll guide you through creating posts that not only attract attention but also foster genuine connections. We’ll share real examples of posts that have worked well in our Facebook group to inspire your own approach and help you connect more authentically with your audience.
Why a Personal Touch Matters
When businesses show the person behind the brand, they create opportunities for connection. People don’t just want to know what you’re selling; they want to know who you are, why you do what you do, and how your business fits into their lives. At the end of the day "people buy from people!" said Grace Andrews at our Women on Top event.
A personal touch can:
Build Trust and Authenticity: When you share stories about your journey, challenges, or milestones, it helps people see the real humans behind the business. Authenticity fosters trust, and trust leads to loyalty.
Encourage Engagement: Personal stories invite conversation. When people see a relatable or heartfelt post, they’re more likely to like, comment, and share it.
Differentiate Your Brand: Your story is unique. Sharing personal moments or behind-the-scenes content sets you apart from competitors who stick strictly to promotional content.
The Importance of Images
When adding a personal touch to your posts, your choice of images is important. People can immediately spot the difference between an authentic photo and a polished sales graphic. Authentic images—like selfies, candid shots, or behind-the-scenes moments—tend to outperform overly staged visuals or text-heavy sales images.
For example:
Selfies: A selfie of you or your team smiling in your workspace can feel more relatable than a graphic with “SALE!” written across it.
Candid Photos: Show real moments, like your team packing orders, brainstorming ideas, or setting up an event. These images help your audience feel part of your journey.
Avoid Overused Graphics: While promotional graphics have their place, relying too heavily on them can make your page feel impersonal. Balance these with real-life images to maintain authenticity.
Ideas for Adding a Personal Touch
Share Your Origin Story
Every business has a beginning. Maybe you started in your garage, or maybe a personal experience inspired your idea. Share that story in a post.
A great example of a personal and relatable Facebook business post comes from Catherine Birchmore of The Coil Clinic. In her introduction to the group, Catherine doesn’t just promote her services—she shares her story and the why behind her business.
Show Behind-the-Scenes Content
People love a sneak peek behind the curtain. Show your team at work, how your products are made, or what goes into preparing for an event.
Highlight Challenges and Wins
Sharing challenges you’ve overcome makes your business relatable. Whether it’s a funny mishap or a significant hurdle, being transparent about your journey can resonate deeply.
Feature Your Team
Your audience will feel closer to your business when they know the faces behind it. Highlight your employees with short bios, fun facts, or “day-in-the-life” content.
Celebrate Milestones and Customer Stories
Milestones are perfect moments to get personal. Whether it’s an anniversary, hitting a follower count, or a heartfelt customer testimonial, share these moments with gratitude.
We hope this guide helps you create your next Facebook post and connect with more customers.
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