Dishoom is not just a restaurant; it’s an experience. For those who’ve tried their bacon and egg naan or sipped on their bottomless chai, you’ll know exactly what I mean. But this isn’t a food review (although, seriously, try the naan). Instead, as I sat enjoying my breakfast and chai recently, I found myself reflecting on what makes Dishoom so special—and what we, as business owners, can learn from their approach.
Here’s what stands out:
1. Exceptional Customer Service
From the moment you walk through their doors, you feel seen. The warmth and attention from their team make you feel valued as a customer. This isn’t just good service; it’s thoughtful, human-centric service that ensures you’ll come back.
How can this translate to your business? Start by ensuring your customers feel noticed and appreciated. Simple gestures, like a personal greeting or tailored follow-ups, can go a long way in building loyalty.
2. Anticipating Customer Needs
At Dishoom, your glass of chai never runs dry. They pre-empt your needs in a way that feels effortless and considerate. This level of attention turns a good experience into an unforgettable one.
Think about ways your business can anticipate the needs of your clients or customers. Can you offer proactive solutions or provide resources before they even ask? These small touches can set you apart from the competition.
3. A Happy Team Equals Happy Customers
Dishoom’s team looks like they’re genuinely enjoying themselves—and that energy is contagious. Their enthusiasm elevates the whole experience and makes you want to return.
Investing in your team’s happiness pays dividends. A motivated and engaged workforce doesn’t just perform better; they create a positive ripple effect that touches every customer interaction.
4. World-Class Communication
The teamwork at Dishoom is seamless. Every order, every interaction feels smooth because their communication is exceptional.
For any business, clear and consistent communication—both internally and externally—is critical. Whether it’s between teams or with customers, investing in effective communication tools and training can improve efficiency and satisfaction.
5. Going Above and Beyond
Here’s a great example: one day, my friends and I missed breakfast at Dishoom. While it was our mistake, the staff handed us tokens for three free breakfasts and encouraged us to return the next day. Needless to say, we did—and we’ll keep coming back.
Going the extra mile for your customers creates not just loyalty but advocacy. Those small acts of generosity or flexibility can turn one-time buyers into lifelong fans who rave about your brand.
6. A Philosophy of “Deepen, Don’t Dilute”
While many businesses strive to expand quickly, Dishoom takes a different approach. They focus on perfecting their existing locations rather than stretching themselves too thin.
In a world obsessed with scaling, this mindset is a refreshing reminder to focus on quality and consistency. Sometimes, growing deeper rather than wider is the key to long-term success.
7. A Business That Gives Back
For every meal they serve, Dishoom donates one to a hungry child, having provided over 700 million meals across the UK and India so far. This commitment to giving back is woven into their business model, and it’s inspiring to see. As business owners, we have an opportunity to create impact. Whether through charitable initiatives, sustainable practices, or community support, finding ways to give back can align your brand with a bigger purpose—and make your work even more fulfilling.
8. Employee-Centric Practices
Dishoom’s commitment to its staff is remarkable. Work for them for five years, and they’ll take you to Bombay for a five-day immersive tour. Ranked in the Top 100 places to work in the UK, they clearly walk the talk.
Happy employees create thriving businesses. Consider how you can show your appreciation for your team and invest in their personal and professional growth.
Final Thoughts
Dishoom is more than just a great restaurant. It’s a business that exemplifies thoughtful service, meaningful values, and a deep commitment to its customers and team. It’s no wonder their customers (including me) do their marketing for them.
If you haven’t visited Dishoom yet, take this as your sign to go. You won’t just leave with a full stomach—you’ll walk away inspired by what a business can achieve when it prioritises people, purpose, and quality.
And if you do go, don’t forget to thank me later—or better yet, buy me a naan!😍
Dishoom is also listed on the egg directory, you can check out their discount here. Get more articles like these straight to your inbox by subscribing to our newsletter . And check out more recommendations and behind the scenes on our Instagram.