Fashion lovers, mark your calendars - Edinburgh STYLE is back at St James Quarter from 28th-30th March, bringing a weekend packed with style talks, fashion shows, beauty masterclasses and insider industry knowledge. Whether you’re looking for fresh inspiration, expert styling tips for a makeover, or an unforgettable fashion experience, this event has something for everyone. Here’s some of the highlights not to miss….
Style Insights from the Grazia Team
For a deep dive into Autumn/Winter 2025 trends, team egg are excited to hear from the Grazia fashion team, who will be sharing the latest insights straight from the catwalks. Gavrielle Weiss, Grazia Fashion Assistant, highlights the power of personal style:
"Style is a form of self-expression. It tells the world who we are, how we want to be perceived, and even how we’re feeling, without us having to say a word. It’s the most practical form of art because we wear it every day. Dressing well also boosts confidence; whether it’s a pair of heels or a perfectly tailored blazer, what we wear influences our mindset."
Gavrielle’s top style tips?
- Break the rules – Wear what makes you feel great, not just what’s “on trend.”
- Invest in tailoring – A well-fitted piece can transform your entire look.
- Never underestimate accessories – A statement bag or bold jewellery can elevate any outfit.
You'll hear more from the Grazia team at The Style Quarter throughout the weekend.
Inspiring Talks from Fashion Icons
There are some impressive names on the line-up of guest speakers this year. Among them ex-American and UK Vogue contributing editor and novelist, Plum Sykes. She’ll divulge some of her industry secrets. Navaz Batliwalla (aka Disneyrollergirl) will be discussing how style has influenced her career, from fashion editor to one of the first internationally recognised bloggers. Scotland’s own Iain R Webb, fashion writer, curator, and professor, will give an insider’s take on style evolution. Plus, Margaret Ann, CEO of Harris Tweed, will reveal details about the brand’s exciting partnership with Dior. We can’t wait to hear their stories!
Free Fashion & Beauty Masterclasses
The STYLE Lounge on Level 3 will host a series of free workshops and masterclasses, led by some of Edinburgh’s most-loved fashion and beauty experts. They’ll also have the amazing Petr Simon Fridrich, Pat McGrath Labs' Europe Sales & Education Manager, revealing his expert techniques for creating their iconic make-up looks. Whether you’re looking for styling advice, beauty trends, or shopping recommendations, this is the perfect place to refine your look.
Runway Shows & In-Store Experiences
Want to see the latest SS25 collections in action? Catch the Edinburgh STYLE runway shows, where looks from St James Quarter’s top brands will come to life. After the show, explore in-store events featuring live DJs, styling sessions, and pop-up experiences at shops including Boss, Molton Brown, Neom, & Other Stories, Kate Spade and SpaceNK.
Ultimate VIP Experience at W Edinburgh
For those looking for a luxury fashion weekend (or an indulgent Mother’s day gift!), there’s a special STYLE package at W Edinburgh. It includes a two-night stay, exclusive access to workshops with industry insiders and a private drinks reception with the Grazia team.
Book Now
Download the St James Quarter app or follow on social media for updates and sneak peeks on Edinburgh STYLE 2025. Weekend tickets, £45, can be bought here or via their App which gets you access to drinks with Grazia on Friday, Parade, all the talks in the W Edinburgh as well as the two fashion shows!
*This article is part of a sponsored partnership between egg and St James Quarter.
