The egg Business Club is all about connection; bringing ambitious, like-minded women together to support, inspire, and grow alongside each other. From networking opportunities to exclusive resources, it’s a space where real connections happen, and businesses thrive.
In this new series, The Power of egg, we’re sharing stories of women who have experienced the impact of the egg Business Club—how being part of this community has shaped their personal and professional journeys, how egg has helped them scale.
First up, we spoke to Megan Hughes, founder of Thundr Digital, a vibrant digital marketing agency based in Edinburgh and Leicestershire serving businesses’ across national and international markets.
Read on to hear her top tips on growing your business and making the most of your network!
What did you do before starting Thundr Megan?
I actually started out in law, where I developed a knack for problem-solving and helping people navigate complex issues. That background might seem a bit unexpected for digital marketing, but it’s been surprisingly useful! I eventually found my way into the digital space, and I haven’t looked back since.
And tell us more about Thundr!
Now, I’m the founder of Thundr Digital, where I get to combine that problem-solving knack with a real passion for business growth. We work across SEO, email marketing, PPC, social media management, and in-depth digital audits to help our clients not just follow trends but make real connections with their audiences.
I’m constantly learning and love diving into new marketing trends and strategies. If there’s a challenge to tackle or a new approach to try, I’m all in! Helping businesses shine online and turn goals into reality is what drives me every day.
What was your experience of egg before joining?
Before attending the egg Summit last September, I was a relatively new member of the egg community, but I had already seen how supportive and inspiring it is. I attended an egg event with Dolly Alderton, which was an incredible experience. Hearing Dolly speak about storytelling and navigating the professional world as a woman left a lasting impression on me. That event also gave me the chance to connect with other amazing women in business and feel the energy of this vibrant community.
What were your reasons for joining the egg Business Club?
One of my business goals is to get the Thundr Digital's name out there more and establish it as a trusted name in the industry. I knew that to achieve this, I needed to step out of my comfort zone and start attending more networking events where I could meet like-minded women and potential collaborators.
The Summit felt like the perfect starting point, not only to connect with other business owners but also to gain insights from speakers who have successfully built their own communities. I saw it as a chance to grow both personally and professionally while creating opportunities for the business to grow.
Have you met any other awesome eggs?
Thanks to egg, I now have four amazing clients who are fellow ‘eggs,’ which has been fantastic! These connections have turned into meaningful collaborations, allowing me to support their businesses through digital marketing across different areas we offer.
Beyond that, I made a new friend, Leona, who has become a big part of my journey. We’ve been meeting up regularly, sharing ideas, and cheering each other on—not just professionally but personally too. In fact, we even attended Women on Top November together, which was such a perfect way to wrap up the year! .
The egg Business Club is such a supportive network, I’ve met inspiring women from all backgrounds, each bringing something unique to the community. It’s incredible to be part of a space where real connections turn into opportunities and friendships!
We created the egg lounge to help members connect, collaborate, and grow their networks. How are you finding it?
Amazing! I’m really enjoying being a part of this space! I love that you can see who’s part of the community, making it easier to reach out and connect. I’ve already connected with a few incredible women, arranged meet ups, and had some great conversations. It’s made networking feel more natural and welcoming—no more awkward introductions, just genuine connections!
Has anything from last year’s Summit stuck with you or influenced your approach?
One of the most impactful takeaways for me was from Sam Sheppard’s keynote on personal branding for introverts. She highlighted that personal branding isn’t about pretending to be someone you’re not—it’s about embracing who you truly are and curating how you’re perceived. For introverts, this means leaning into authenticity rather than trying to fit into an extroverted mould.
This resonated deeply with me, especially as a business owner. It’s a reminder that showing up as my authentic self is enough to attract the right clients and opportunities. It’s also something I’m actively working on myself, building confidence in my voice and ensuring my personal brand reflects my genuine passion for helping others grow through digital marketing.
Her advice that “you can have an impact without changing who you are” is something I’ve taken to heart and am integrating into both my professional and personal life. It’s a journey, but one that feels empowering and incredibly rewarding.
Megan’s top tips for others who are looking to network and grow their community this year:
- Go all in - Make the effort to attend events, engage in discussions, and take advantage of every opportunity egg offers. The more you put into the community, the more you’ll get out of it. The more you put into the community, the more you’ll get out of it.
- Push yourself out of your comfort zone - Networking can be daunting, but egg is full of like-minded people who are there to support and learn from each other. Step out, introduce yourself, and share your ideas and goals.
- Make meaningful connections - Go beyond just exchanging business cards. Take the time to get to know people and form genuine connections. These relationships can turn into valuable partnerships, friendships, and even clients.
- Embrace the community - egg is an amazing space to grow both personally and professionally, so dive in and let the community be your support network!
Finally Megan, what's your advice to others considering joining the egg Business Club?
My advice to anyone considering joining egg is to absolutely go for it! Being a business member opens you up to a supportive network of talented, driven individuals who genuinely want to help each other succeed. Don’t hesitate to get involved—attend the events, ask questions, share your goals, and connect with as many people as possible.
The egg business club is one of those rare spaces where collaboration and mutual growth are at the heart of everything, and it’s truly inspiring to be a part of it. If you're looking for meaningful connections and real opportunities to grow, egg is the place to be.
Megan’s journey with egg shows how powerful connection and community can be, and the incredible impact of building genuine relationships. Her story is just one example of how this network continues to inspire, support, and empower women to thrive in both business and life. We can’t wait to see what’s next for Megan and the amazing women she’s connecting with along the way.
Join the egg Business Club today
As a member, you’ll get:
- Access to the egg lounge with like-minded women in business
- Expert-led sessions on personal branding, business growth, and strategy
- A supportive, engaged community that actually wants to see you succeed
- Resources, mentorship, and networking opportunities to help you scale
We’re already planning Women on Top Summit 2025. Want to be one the first to know when tickets go live and get 10% off entry? Join the waitlist here
*Photography from Summit by Anna Moffat.
